Mercury Tail Fins 1950s

Mercury Tail Fins 1950s – The Mercury automobile was once part of Ford’s Lincoln-Mercury Division. The Mercury Division of Ford Motor Company was created in 1938 by Edsel Ford. Mercury was branded to bridge the gap between Ford and Lincoln cars and to compete with Buick, Oldsmobile and the Chrysler DeSoto.


Mercury Tail Fins 1950s - 1952 Mercury Tail Fins
1952 Mercury Tail Fins

1952 Mercury styling was clean with a resemblance to 1952 Lincolns. The rounded rear fenders of 1951 were transformed into tail fins on the 1952 Mercury for the the first time. Convertible and hardtops, Sports Coupes and sedans were produced.


1953 Mercury Tail Fins
1953 Mercury Tail Fins

You had to take a good look to see any changes in the 1953 Mercurys which got only minor trim changes. Like Ford, Mercury shifted to all steel wagons in 1952. The above is their 1953 station wagon with woodgrain appliques. This 1953 Mercury Monterey station wagon cost almost $2600.00.


1954 Mercury Tail Fins
1954 Mercury Tail Fins

Mercury styling changes were minimal for 1954 with optional bullet front bumper guards. Over 7,000 1954 Monterey convertibles were produced. New for 1954 was Mercury’s own glass roof model called the Mercury Monterey Sun Vally.


1955 Mercury Tail Fins
1955 Mercury Tail Fins

It was very easy to recognize the completely restyled 1955 Mercury with it hooded headlights and a revised grille. In 1955 the Mercury Montclair became the top of the line while the Monterey became the midline model. This glass topped Montclair Sun Valley sold for $2712.00 which was $450.00 more than the Ford Fairlane Crown Victoria.


1956 Mercury Tail Fins
1956 Mercury Tail Fins

New in 1956 was the Mercury four door hardtops and a entry level $2254.00 Medalist. Trim levels included the Medalist, Custom, Monterey and Montclair. Revisions included a new front bumper and altered side trim. shown above is a beautiful two door hardtop with unique tail fins.


1957 Mercury Tail Fins
1957 Mercury Tail Fins

Lincoln tailfins grew up and out for 1957 and the body got bigger and a fresh face including dual head lights. Few American automobiles changed more drastically in 1957 with their quad headlights and U-shaped tail fins. Prices ranged from $2576.00 to $4103.00. 1957 Mercury wagons were offered in two and four door hardtop versions.


1958 Mercury Tail Fins
1958 Mercury Tail Fins

The 1958 Mercury styling was truly advanced. But the biggest news was the optional 430 cubic inch 400 horsepower V-8 once considered to be the largest engine in the U.S.A at the time. The new top of the line Mercury was called the Park Lane and you could buy one with awesome tail fins for $3944.00.


1959 Mercury Tail Fins
Mercury Tail Fins 1950s – 1959 Mercury Tail Fins

Mercury’s concave tailfins were extended forward for 1959. The Grille and taillights were restyled slightly. This years line up included the Monterey, Montclair and Park Lane. The Medalist was dropped in 1959. With the demise of Edsel in 1960 Mercury became the Ford Motor Company’s sole mid priced automobile. Mercury Tail Fins 1950s.